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Digital Marketing Tips

Digital marketing can be a pain in the neck, but only if you lack the skills to capture your target audience. The primary purpose of marketing is to direct traffic to your website and convert leads into actual sales.

The Internet is so diverse that almost every corner of cyberspace offers products and services, and visitors have to sift through technical rubble before they could become loyal followers and customers. Thus, newbies to digital marketing might find these tips effective, relevant, and efficient.

In the world of content marketing, keywords are king. They work especially when your blog targets a particular niche. You may want to check out a tool that can provide an endless number of keywords for your posts. Put geo-specific keywords in your blog and website. Examples of these keywords are your city, zip code, and state.

It is better to work with other companies and websites than go solo. Affiliates allow you to build trustworthy and quality relationships with other business owners. You could offer to promote their products and services, in exchange for an ad or a guest post in their website.

Although this may mean investment for your business, buying and installing software and other digital marketing tools can boost your traffic and help you cater to visitors and clients. For instance, there is software that acts as an all-in-one toolbox, offering a manual, a few marketing tools, and free consultation. Other softwares offer full integration to cloud-based apps. A caveat: always check if the software has a smooth system and does not often require system maintenance.

Search Ads
You can optimize the URL shown in your search ad and ensure that it’s relevant to your product and service. Likewise, study how Yahoo, Bing, and Google search ads work. Use a tracking number for ads so you could determine which one has the highest number of clicks.

Mobile Interface
Visitors want the best user experience, and they won’t appreciate too many graphics or labyrinthine navigations in your website. Keep it streamlined and simple, and don’t forget to make your website mobile-friendly.

Business Blog
Aside from your actual website, a business blog could attract more leads. This blog targets only one niche and has a professional template, and answers most questions and concerns potential clients could have. A business blog also boosts your website’s SEO and helps you thrive and survive in the tough competition.

Sharable Content
Keep posting relevant and sharable content. Visitors like to read on topics that have value for them. They also like to share such information over social media. That said, social media platforms are in themselves tools for marketing. Start adding those like, share, and tweet buttons to your site. Vary your content, too. Add engaging images, tweets, quotes, and infographics.

Google Authorship
Build your brand with Google Authorship. This feature makes yourself an expert in your niche. Doing so can generate more traffic, lead, and sales. You could also encourage visitors to rank a post and/or leave their comments and reviews.

Your friend,
Bertrand Allard


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