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Fundamentals of Affiliate Marketing

Affiliate marketing is a marketing system that is based on performance. It is done on the Internet, and it involves a merchant and an affiliate. When you become an affiliate marketer, you can receive incentives from converted sales and/or lead form completion. You can either earn commissions or a fixed amount, depending on your agreement with the online merchant.

There are plenty of good reasons why you should become an affiliate marketer. For instance, the startup costs are low. You do not have to have a lot of funds to start this venture. You just have to have a computer with an Internet connection and a drive to succeed. You can also purchase a software program to help you track your progress.

You do not need to have a staff. You can work alone. You do not even need to have your own products or website. You can promote the products that are already sold in stores. Nonetheless, you can achieve more success if you promote something that you like and use personally.

For example, if you are into cosmetics, you can team up with someone who manufactures makeup and skin care products. Since you have already been using their products even before you become an affiliate marketer, you can write good reviews and convince more people to try their products. The more believable and popular you are, the more traffic you can generate.

You can design and develop your own website if you can write codes. Otherwise, you can also make use of social media platforms and blogs to promote products and/or services. You can readily sign up with Facebook, Instagram, and Twitter, and post interesting content.

Moreover, you can control your work hours. Affiliate marketing can be done anywhere and anytime. If you have a day job, you can work on your break time. If you are a student, you can work when you are done with your classes.

With regard to the tools you need to have in your toolbox, you need to have a Web host and a landing page if you are using your own website to promote products. You also need to have a graphic design application to create landing page graphics and banner ads.

If you do not have the money to purchase this tool, you can use a free trial version. You can also turn to inexpensive options to create borders and other basic elements of ads. Photoshop, for example, is an ideal option.

In addition, you should check out the ad networks available. They can help you generate traffic to your website. You can consider Facebook Ads, Microsoft Bing Ads, and Google Adwords.

You should have a tracking system. Some of the best trackers are, Prosper202, and CPVLab. You should also have a campaign system to systematically launch and optimize campaigns. Otherwise, you can lose a lot of money.

Affiliate marketing will not break your budget. However, if you really want to succeed in this venture, you should invest in tools and systems that can help you reach your goals.

Your friend,
Bertrand Allard

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